Give Your Design Room to Breathe
Simple does not mean basic. A crafty simplistic design works like a sneak attack on the collective consumer psyche. An effective design should stand firmly behind the business it’s representing and be memorable.
Winning business logos have the ability to last past trends with timeless design appeal. Alternatively, slight changes can be made over time to solid timeless designs in order to keep up with trends as seen in many long-lived corporate design concepts. This dynamic interest in keeping relevant can be seen in the evolution of fast food and clothing logos and design schemes.
Re-branding is an option for businesses with an older overly traditional brand image, or even those who have suffered scandal or other hardship. They may choose to change a traditional design up in favor of a modern alternative with more ability for dynamic changes in the future.
Seven Steps to Keeping it Simple
- Create doodles, line drawings or outline basic thoughts
- Incorporate meaning with as little clutter as possible
- Pull elements together from early design concepts
- Pump-up contrast in both color and brightness
- Locate similar illustrations, simplify them for practice
- Simplify lines, shading and number of colors
- Remove everything possible, without losing meaning
Use light and dark colors to starkly contrast one another and create focus points, much like a classic black and white image (as shown below). This can help to reduce overthinking on the consumer end and make your picture more visually appealing.
Leaving room in a design between elements and text brings more attention to the message. Feel free to use two or three fonts to fill out a design. Be sure they are readable yet distinctive to give the illustration character. The brand name should be bold, obvious and in a prominent location.
Consumers will ignore a graphic design if they can’t figure out why it matters to them quickly. Impress your target audience with a sleek design to win their attention. Simple and to-the-point illustrations are effective and popular.
How to Cash-In on Simplicity
Designer Tip: Design first and check for illustration breathability last. It’s hard to build it in, even if you are a professional that has been designing for years.
The majority of clients don’t know what they want until they see a few designs and will quickly weed-out what they don’t like. A great way to boost this process and reduce design time is to have a look online for likewise designs and make a selection of six; three you like and three you don’t like. Figure out exactly why you do and don’t like them. Once this is done, everything is downhill from there and the process itself becomes simplified.
Working in a team of experts drives competitive success and helps to boost creativity with others to readily bounce ideas off of. Other designers are ready to pull apart and re-work designs with ruthlessly professional criticism. If you are not able to have someone look over your work or are new at designing, no need to fret!
Seven Steps to Solo Design Success:
- Display (printing is best) what you’ve got so far and quit brewing over it.
- Step back and brew a strong cup of coffee instead, just the way you like it.
- Go back later to look at it from a distance, after it’s had time to ripen.
- Slowly walk up, just until you can read it and stop to check for readability.
- Tear it apart like someone else designed it. Be a mean schoolgirl about it.
- Tell yourself at least one thing you don’t like that must be changed.
- Make a few versions to look over after another coffee, always save originals.