Starting a business is challenging, but extremely rewarding. It doesn’t matter what kind of industry your business is in, there’s always a lot of things that need to get done before the actual start: legal, finance, human resources, marketing, etc. And although all of them are pretty important, there’s always one aspect that everyone neglects: visual identity.

A lot of CEOs and funders like to take the easy/cheap way out, or not even worry about it at all. However, in actuality, having nice aesthetic visuals can help your business A LOT. Not only can it attract your potential customers, but it also gives credibility to your business. Nowadays, people tend to judge a business by the way it looks. So as a first step and first contact point with your target market, you should make sure that your business looks flawless!

This might have been discussed many times before, but the human brain process images 60,000 times faster than text. So, if you want to run a successful business, you better pay attention to our next few points:

1. Your color palette and corporate identity.

Your corporate identity represents who you are in the industry. That is why you don’t really want to diminish the importance of it. By now, you might already have your logo and corporate colors picked out. Now, all you have to do is ensure that is is consistent with everything you put out there. You can use pre-made corporate identity templates as reference, inspiration or to just modify it into your taste and needs. This saves you a bit of time using stock visuals.

2. Stationary and Business Cards

This point goes hand-in-hand with corporate identity. The importance of a consistent corporate identity enables you to spread your branding on everything including letters, envelopes, pens, pencils, mugs, lanyards, and even business cards. Remember, these physical things are usually the first touch point clients and partners have with your brand; whether it is at a networking event or at an information booth you may have somewhere. So, make sure your brand looks good no matter what.

3. Website

If you are starting a business, especially an online business, your website is your most important touch point with your customers. So, make sure you have a decent one. That is where stock content becomes extremely important for you. Besides pictures, stock content such as icons, backgrounds, infographics, buttons, signs and any other elements are also useful for you to add to your website.

4. Business presentations and infographics.

Let’s say you need to get sponsorships, build partnerships, run an employee induction or document an annual report. Now imagine a boring and exhausting wall of text or numbers presentation. Who would want to go through that? Having your presentation filled with infographics, demonstration pictures and other kinds of illustrations can help command the attention of people to you and your presentation. So, if you know you are going to be doing a lot of presentations, having a good source of stock content can literally save the day from boredom.

5. Marketing materials

This may sound redundant to you, but having proper visuals to market your business in the form of flyers, posters, stickers, social media images, blog visuals, promotional videos, keychains and other physical souvenirs is extremely important. This is where stock content is utilized the most. So, do make this one of your priorities when starting your business – Excellent marketing materials with beautiful visuals.

You might be thinking,  “Yeah, I know I need visuals, but can’t I just get them from Google? It’s free anyway.” Well, I’m sorry to burst your bubble but sometimes free can end you up in a lawsuit, especially if the content is illegally free as is most of the content on Google.

In order to start a respected and professional business, you should be careful not to get into a lawsuit because of the use of unlicensed content. So at the end of the day, it is better to pay licensed content that you need. There are several services out there with different price ranges; but if you want us to recommend something worthwhile for you to start your business, we have to direct you to StockUnlimited.com as it is the most value-for-money stock content site at the moment. In brief, we will be gentle with your wallets and beneficial to your business.

If you want to get your hands on some amazing visuals, sign up now on StockUnlimited and get unlimited downloads of 800,000+ stock photos and vectors graphics from as low as $4 per month with our 3 years subscription plan!